Content & social media

For Burn.In Candle Co., I led creative direction and content design for a special holiday campaign aimed at deepening connection with customers through storytelling and intentional visuals. The goal was to create a cohesive digital presence across social media and email — one that reflected the brand’s heart-centered mission and elevated the seasonal collection. I developed a campaign theme and color direction, designed social and promotional assets, and wrote supporting content that aligned with the brand’s voice. Each visual element — from product styling to typography — was chosen to evoke comfort, care, and joy during a busy season.