Design & copywriting
service:
strategy, design, layout, and copywriting
The Brand Clarity Starter Guide was created as a free digital resource for creative founders and small business owners who want to build a more intentional brand. I designed it as an approachable, self-guided workbook to help users define their visual tone, audience connection, and story direction — blending design and strategy in a cohesive, elevated way. Each page was thoughtfully structured to feel inspiring yet clear, with a layout that balances white space, guiding prompts, and subtle brand elements.
impact
“This project reminded me that education is a form of empowerment — and that when design makes strategy accessible, it helps others move forward with confidence and purpose.”
-Francine