Refresh Campaign
service:
content creation & program design
For the REI Community, the goal was to refresh and expand the visual direction of a six-week local, outdoor movement program — creating a cohesive experience that felt inspiring, grounded, and easy to follow. The work included designing digital materials for weekly sessions, developing the program identity, and aligning visual storytelling with the brand’s larger mission of community and empowerment. From the presentation templates to social assets and reflection pages, each element was designed to help participants stay engaged, informed, and connected throughout the journey.
impact
“This project showed how thoughtful design can transform structure into connection — helping people engage more deeply and feel inspired to grow together.”