Strategy & digital management

At Make-A-Wish Georgia, I led digital storytelling and engagement initiatives across social media, email, and web platforms, translating the organization's mission into compelling content that inspired connection and action.

From developing fundraising campaigns and managing content calendars to writing and designing newsletters for an audience of more than 30,000 subscribers, I brought together strategy, creativity, and execution to strengthen the organization's digital presence. My work included cross-channel campaign coordination, website content management, and donor-focused communications designed to increase awareness and support fundraising goals.